LDM

I started my professional journey with a background in industrial design engineering, but I quickly realized that my true passion lay elsewhere. While I enjoyed the technical aspects of design, I was drawn to the world of creative audiovisual and graphic design. This led me to pursue a Master’s degree in Packaging Design, a field that beautifully combines industrial design with the graphic world, giving me a broader creative perspective.

My career took off when I had the opportunity to work with Enric Aguilera, a talented designer and art director. Under his mentorship, I deepened my understanding of design and learned to blend creativity with strategy. I then continued to specialize in packaging, which led me to work with Puigdemont Roca Studio. There, I entered the sensory world of wine design, where I explored how design can evoke emotions and create powerful brand experiences.

After the pandemic, I decided to venture into freelance work, allowing me to further explore the creative field and transition into art direction. This period of independence gave me the freedom to experiment and expand my horizons, particularly in visual storytelling and branding. I also dipped my toes into the audiovisual world, working as an art assistant on several projects, which broadened my creative toolkit even further.

Today, I am focused on bringing concepts, images, and stories to life in the world of perfumery. I find myself constantly inspired by how fragrance can tell a story, and I apply my design expertise to shape the visual identity of perfume brands. I still design, of course, but I’m now fully embracing my role as a creative director, bringing my critical eye and vision to every project, no matter the medium or objective.

My goal is to continue working with my creative intuition and my critical eye, whether it’s through packaging, branding, or any other format. I believe in the power of design to communicate, evoke emotion, and connect with people—no matter what the end goal may be.